Travel Trends - November 2025 Curaçao’s Tourism Statistics

Curaçao welcomed 61,013 stayover visitors in October, a 15% increase over October last year. Visitors stayed an average of 8 nights, contributing to 488,205 stayover nights for the month (+14% YoY). Curaçao  is well on its way to beating last year’s record breaking tourism traffic. Year to date, January through October now totals:

• 642,157 stayover arrivals (+13% vs 2024)

• 5.32 million nights (+9% vs 2024)

• 645,373 cruise passengers and 37,027 day-trippers

These figures aren’t indicative of fringe demand. October is clearly starting to behave like a core earning month with healthy volume, solid nights and a broad mix of source markets.

Signals and Actions for Owners

The Signal: October looks nothing like a soft shoulder month. Arrivals are approaching the stronger months in the year and nights are up double digits.

The Action: Treat October like a revenue month, not clearance season. Hold your headline nightly rate steady and use short-lead rules or add-ons (late checkout, mid-stay clean, grocery delivery) instead of headline discounts when you need a little extra demand.

The Signal: Overall demand is balancing, becoming more equitable across three main regions

The Action: Make sure your listings, photos and language are tuned for Dutch, American and Latin American guests:

• Dutch and European: emphasize length of stay, comfort and reliability.

• North America: stress ease of access, check-in and quick escapes.

South America: highlight culture, food and connection, plus strong Wi-Fi for work-from-away.

Owner Takeaway

October now offers volume, nights and diversity of demand. Owners who treat it as a serious revenue period  and not an afterthought between summer and high season, can hold rates, reduce panic discounting and use October to smooth cash flow before the December surge.     

WHO'S COMING & FOR HOW LONG

Europe – Continued depth in nights, not just heads in beds

Europe remains the anchor with 26,576 visitors (44% of arrivals) 

and 287,249 nights (59% of nights).

• The Netherlands is still the engine: 22,128 arrivals (+10%) and 240,888 nights, with an average stay of roughly 10.9 nights.

• Germany, Belgium, Switzerland and the UK all posted solid double-digit growth in arrivals, reinforcing a diversified European base.

North America – strong volume, shorter stays

North America delivered 17,554 arrivals (+23%) and 105,553 nights (+21%).

• The US recorded 15,315 visitors (+22%) with an average stay of about 5.6 nights.

• Canada added 2,239 visitors (+26%), staying a lot longer at around 8.5 nights.

South America – fast growth and new stars 

South America contributed 12,918 visitors (+16%) and 76,202 nights (+13%).

• Colombia again punched above its weight: 4,497 visitors (+15%), staying roughly 5.1 nights.

• Argentina, Chile and Uruguay all more than doubled vs last year, small bases but very fast-growing long-week markets.

• Brazil softened (2,173 visitors, −31% YoY) but still delivers respectable mid-length stays.

Caribbean – fewer visitors, longer stays

Caribbean arrivals dipped to 3,152 (−5%), but nights increased to 14,645 (+15%). This suggests regional visitors are fewer but staying longer, a useful pattern for villas that feel like a second home in the region

Signals and Actions for Owners

The Signal: Europe accounts for 44% of arrivals but almost 60% of nights. Dutch visitors in particular are comfortable with 10–14 night stays.

The Action: Protect 8–14 night “runways” in your calendar from late short-stay bookings. For October next year:

• Set higher night minimum stays for key weeks when Dutch flights are strongest.

• Offer a light weekly add-on (mid-stay clean, fresh linens, basic pantry restock) instead of a nightly discount to encourage two-week bookings.

The Signal: The Americas are your gap-fillers and weekend specialists. US, Canadian and Colombian guests skew to 5–7 night breaks and often travel around weekends or school breaks.

The Action: Design a second product track for shorter, high-comfort stays:

• Keep some 3–4 night windows open around Fridays and Saturdays.

• Make self-check-in seamless and emphasize fast Wi-Fi, coffee, workspace and streaming-ready TVs.

Use short-lead promotional tools on OTAs (not permanent discounts) to fill last-minute gaps with American and Latin guests without training the market to expect lower prices.     

Owner takeaway – Build two clear stay “products”

The data suggests Curaçao is now a two-product market: long, slow European stays and shorter but frequent American and Latin breaks. Owners who structure calendars, cleaning routines and amenities around both will see fewer empty patches and more predictable revenue.

October Airlift - signals that matter

Airline performance lines up neatly with visitor data. In October:

• American Airlines, KLM and TUI together carried 45% of travelers to the island, each carrying a large share of visitors

• Copa and Avianca posted some of the fastest growth, confirming Panama City and Bogotá as powerful connectors from South America and beyond.

• Corendon and other European leisure carriers kept adding steady capacity from the Netherlands and surrounding markets.

• Air Canada and Delta reinforced North American connectivity, especially from Toronto and Atlanta.

Signals and actions for owners – Flight patterns

The Signal: Curaçao now enjoys durable, multi-hub North American lift.

With American, JetBlue, Delta and Air Canada all active, North American guests can reach Curaçao from several gateways, not just a single route.

The Action:

 Align your marketing geography with those flight paths:

• Test small campaigns in the metro areas tied to these hubs (Miami, New York area, Atlanta, Toronto).

• Time promotions to coincide with 

schedule changes and shoulder 

periods rather than blasting discounts 

year round.

WHERE THEY STAY AND HOW THEY BOOK

While Curaçao still leans toward hotels and all-inclusive resorts, the data behind the dashboards tells an encouraging story for apartments and villas:

• All-inclusive and large hotels remain the biggest blocks of nights, but apartments and villas together account for well over 120,000 nights in the latest dataset.

• Visitors overwhelmingly book with online booking sites first, followed closely by travel agents and direct-with-airline channels. Direct bookings with hotels trail these but the volume shows how powerful digital distribution is.

Signals and actions for owners – Accommodation and booking behaviour

Signal: Apartments and villas are a visible, measurable slice of the pie. Many guests are actively choosing space, privacy and a residential feel over a resort wristband.

Action:

Position your property as closely as you can to a “villa-level hotel experience”:

• Your photography, copy and amenities should beat a standard hotel room on space, kitchen quality, outdoor living and privacy.

• Searched for phrases are key: “private pool,” “family-ready kitchen,” “work-from-away friendly,” “quiet residential area near…”.

• Leverage hotel strengths in your material: (clear check-in instructions, amenity list, home guide) while keeping the personality of a home.

Signal: Most guests still discover Curaçao through OTAs and structured intermediaries. Online travel agencies, airline booking flows and traditional agents still represent the bulk of bookings.

Action: Use OTAs effectively as top-of-the-funnel but not your only source

• OTA listings need to be sharp – this is where most guests first discover a property.

• Invest in a direct channel: a clean website, clear branding, simple enquiry flow.

• Encourage repeat guest returns direct by offering small convenience perks rather than public discounts.

Owner takeaway – Compete on clarity, not coupons

You don’t need to beat an all-inclusive on price. Beat it on story, photos, your promise and ease of booking. Enough guests are already choosing villas and apartments and the properties that present clearly and book simply should capture that demand without racing to the bottom.

CLOSING INSIGHTS FOR OWNERS

October’s data confirms what many already sense on the ground: Curaçao continues to mature into a steady, multi-market destination rather than a place of sharp booms and busts.

Four practical moves to carry into 2026:

•  Reframe October as a core month.

•  Budget and re-price October letting the data justify confidence in your nightly rate.

•  Shape calendars around two stay patterns.

•  Target Europeans for longer blocks and conscious long-stay guests and leverage rules and gap-filling tactics to welcome 3–7 night trips from the Americas.

•  Treat your villa like a well-run hotel.

•  Guests are clearly willing to trade resorts for homes that feel organized, clean and professionally hosted. Detailed guides, consistent standards and quick communication are clear competitive advantages, not nice-to-haves.

•  Follow the lift. As airlines expand routes, mirror your advertising and language mix. Where the seats go, bookings follow.

Final owner takeaway

Curaçao’s tourism story in 2025 is really one of incredible growth and declining seasonality. Owners who read these signals and adjust calendars, copy and operations accordingly, should require fewer last-minute pivots, calmer turnovers and stronger yearly returns, all while giving guests a stay that feels as well considered as the island itself.