Travel Trends - October 2025 Curaçao’s Tourism Statistics

Curaçao recorded 53,671 stayover visitors, a rise of +8% YoY and +13% YTD. Composition held steady - Europe 40%, North America 27%, South America 27%, Caribbean 5%. This is plan friendly growth that supports longer stays without broad discounting. It’s a signal to refine calendars and keep pricing disciplined.

Signals and Actions for Owners

The market continues to evolve towards a smoothing of arrivals and reduced visitor volatility. In practice, that means fewer “dead weeks” to panic discount and more chances to hold rates if your calendar can flex around where and when the demand swells. 

The Signal: Europeans stay longer. North and South Americans book more often but for fewer nights.

The Action: Keep some weeks open for longer European bookings, especially in winter (high season). Also leave Friday to Monday slots available for short trips from the Americas. Keep your price steady.

The Signal: Arrival data is steady across regions with less pronounced peaks and troughs. 

The Action: Hold your average nightly rate. If you have small gaps on the calendar, open them up closer to the date and use rules to fill them rather than dropping prices in public.

Owner Takeaway

A more symmetric market offers pricing power if you shape your calendar. Reserve premium weeks for longer stays, open short stays only when the date is near or to fill orphan gaps and lead with comfort and reliability, not discounts. That is how you keep occupancy steady and margins clean.

WHO'S COMING and FOR HOW LONG

By arrivals, September broke down as: 

• Europe 21,407 (+4%), 

• North America 14,283 (+13%), 

• South America 14,516 (+11%), and 

• Caribbean 2,663 (-8%). 

Europe remained the largest single slice at 40% of monthly arrivals. 

By nights, Europe is still the anchor, accounting for 57% of all nights in September (+6% YoY), with South America 20% (+21%) and North America 19% (+14%). The story, however, isn’t just who arrives, it’s who stays. 

Country notes

• Netherlands: Sets the pace for longer stays and total nights. The reliable long-stay base. 

• United States: 13,245 visitors (+11%). Strong volume, shorter trips. Great for polished, hotel tight turnovers. 

• Colombia: 3,803 (+26%): High velocity, weekend-friendly bookings; keep flexible 3–4 night options around Fri–Mon and streamline check-in. 

• Brazil: 3,542 (-8% YoY): Still larger than Canada in raw arrivals; historically skews to longer stays (≈6.6 nights), so protect 7–10+ night lanes with comfort-forward amenities. 

• Canada: 1,038 visitors (+34%). Smaller base, steady mid-length segment. Plan for comfort and reliability. 

AIRLIFT

US still the #1 carrier share (The Signal)

• American leads 16% of September arrivals; JetBlue holds 6%; Delta present (1% this month, strong YTD). This is durable U.S. lift. 

Latin lift is rising fast (The Signal)

• Avianca 11% (+20% YoY) and Copa 11% (+33% YoY) both climbed sharply in September.

Europe remains deep-stay even as carriers shift (The Signal)

 KLM softened (14%, −6% YoY) while TUI rose (14%, +13%); Europe still delivered 40% of arrivals and 57% of nights. Depth is intact.

Inter-island still matters for last-minute fills (The Signal)

The Action

• Be cognizant of your advertising split x%/y% Americas/Europe for Oct–Nov

• Be prepared for late arrivals and support requirements

• Service Levels for US and EU - Response times are everything

• Think through support for after-hours delays 

CLOSING INSIGHTS

Curaçao’s visitor mix is shifting in ways that help owners who plan ahead. Flights are coming in steady waves from a few key cities which changes when guests land and how long they stay. The ideas below can help turn that pattern into less stress and more profit.

• Plan around flight times. Most visitors arrive on a few main airlines at predictable times. Set cleaning and check-in windows to match those flight waves so guests are not waiting and staff are not rushed. Same day turnovers are tough to begin with - make them easier. 

• Go where the growth is. We’re seeing faster growth from Panama City and Bogotá and a new wave from Atlanta. Nobody would blame you for testing a small ad in each of those cities.

• Earn more from longer stays. Europeans stay the most nights which means fewer changeovers. Offer a simple weekly add-on with fresh linens and basic supplies. A quick preventive check would help avoid mid-stay problems.

• Make late arrivals foolproof. Flights delay but guests still come. Make sure guests know door codes, make sure lights are turned on and a cold drink would surely be welcome. Set up a simple WhatsApp chat for guests and always aim to reply within five to ten minutes.

• Protect your best weeks. Keep your pricing strong and don’t waste nights.

Bottom line: Small moves made at the right time beat across-the-board discounts. If you adopt even a few of the steps above, you should feel the difference in smoother turnovers, happier guests and steadier revenue.